Consumers are craving exciting new condiments, and the traditional lineup is feeling stale. This demand for innovation presents a golden opportunity for “clean label” or premium condiments to take center stage. In fact, research shows a strong preference for these elevated options, and cream cheese stands out as a surprising favorite.
Coming second only to ketchup in terms of beloved condiments, cream cheese offers a unique texture and flavor profile that perfectly complements crispy chicken sandwiches. It sparks curiosity, elevates taste appeal, and is often perceived as more upscale and artisanal than traditional condiments. Consumers who tasted chicken sandwiches with cream cheese praised it for its ability to elevate the overall flavor of the sandwich and create a sense of completeness to the taste experience.
Consumers shared how cream cheese as a condiment was believed to be a back-of-house creation. This is likely due to the endless flavor customization that cream cheese offers with the ability to be a sweet or savory sandwich addition. The “clean slate” aspect of cream cheese is another key advantage. Its mild dairy flavor allows for endless creative flavor combinations. Notably, cream cheese is making a splash in the fast-food (QSR) space as the secret weapon behind wildly successful chicken sandwiches.
However, cream cheese isn’t just for restaurants. For the home cook, it’s a versatile option to “dress up” any sandwich. Its tangy flavor and rich texture add a delightful dimension, while the variety of flavored options (garlic herb, garlic ranch, jalapeño, sriracha, smoked gouda) provide endless possibilities for experimentation. With cream cheese as a base, innovative chefs and home cooks alike can create a symphony of delicious sandwich possibilities.
I like the creamy cheese, it’s almost like a spread. I noticed a hint of garlic and more sophisticated flavors in it. So, I liked that.
– focus group participant
I think part of it is it seems premium because no one else does it.
– focus group participant